In a world where children are growing up with smartphones, smart TVs, and AI-powered apps, parenting now includes a vital new responsibility: digital safeguarding. As we move through 2025, the nature of online risks has evolved — and while tech offers incredible opportunities, it also presents growing cybersecurity threats that every parent should be aware of.

Here’s a breakdown of the most pressing cyber threats in 2025 — and how you can protect your children.

1. AI-Driven Scams and Deepfakes

Artificial intelligence is no longer futuristic — it’s mainstream. Scammers now use AI-generated deepfake videos and voice cloning to impersonate friends, family members, or even school authorities. Imagine your child receiving a voice note that sounds like you, asking for private information or money — it’s disturbingly possible.

🛡 What to do:
Teach children never to share personal details or passwords, even if a message sounds familiar. Set family “code words” for emergencies and talk regularly about online safety scenarios.

2. Phishing Through Social and Gaming Platforms

In 2025, phishing isn’t just via email. Children receive malicious links through DMs on TikTok, Discord, or even within online games. These links may lead to fake giveaways, ‘free Robux’ generators, or sites that steal login info.

🛡 What to do:
Help your child recognise suspicious messages and fake offers. Use parental controls to monitor in-game messaging and consider privacy settings that limit communication to approved friends.

3. Location Tracking and Smart Device Risks

Smart watches, location apps, and even connected toys can unknowingly reveal your child’s whereabouts. If not properly secured, these gadgets can be hacked or tracked — a particular concern for parents of younger children.

🛡 What to do:
Switch off location sharing on apps unless absolutely necessary. Regularly update device software and change default passwords. Stick with well-reviewed brands that comply with UK data protection standards.

4. Cyberbullying and Harassment Bots

AI bots are increasingly used to spread hate, misinformation, and even targeted harassment. Children on platforms like Snapchat, Instagram, and newer AI-integrated networks may encounter bots mimicking human behaviour to manipulate or harass.

🛡 What to do:
Foster open communication. Encourage your child to show you anything upsetting they encounter online. Know the reporting tools on every platform they use and guide them on blocking and reporting.

5. Online Grooming with AI Personas

Predators are now using AI-generated avatars and fake accounts to pose as children or teens, making it easier to gain trust. Some may even use generative tools to mimic your child’s language or interests.

🛡 What to do:
Talk about the importance of not sharing personal images or details, even with “online friends”. Use tools like the UK Safer Internet Centre’s resources to help children spot grooming tactics.

6. Data Breaches from Kids’ Apps

Many educational and entertainment apps for children collect personal data. In 2025, even popular kids’ platforms have faced data leaks due to poor security measures or third-party trackers.

🛡 What to do:
Review the permissions of every app your child uses. Use child-friendly app stores and consider tools like the ICO’s age-appropriate design code checklist when choosing digital products.

7. Dark Web Exposure via School Devices

Some school-issued devices or shared Wi-Fi networks may be less secure than home setups. If breached, they could be a gateway to darker corners of the internet or leak sensitive school records.

🛡 What to do:
Install endpoint protection and encourage schools to implement strict cybersecurity protocols. Ask your child’s school about how they safeguard student data and report concerns if you spot vulnerabilities.